Senior Marketing Manager

Location: London
Salary: Market Rate
Salary band: Market Rate
Contract type: Permanent
Date posted: 23/02/2024

A prestigious international law firm are seeking a Senior Marketing Manager to join one of their UK offices. This role involves leading a small team, to develop comprehensive go-to-market strategies, plans, and multi-channel campaigns and projects. This role has a key focus on client relations, lead generation, and advising the firm on improving marketing effectiveness.

The Responsibilities:

  • Providing guidance to partners and professionals on using modern marketing tactics to achieve growth objectives and raise brand positioning.
  • Project manage on individual projects, and develop plans according to marketing data analysis.
  • Identifying appropriate channel mix for each project or campaign, covering various platforms such as email, web, social media, SEO, advertising, events.
  • Overseeing development of marketing content, from sales presentations web pages, event invitations and social media posts, ensuring consistency and effectiveness.
  • Collaborating with internal teams and specialist agencies to ensure impactful communication and campaign execution.
  • Managing virtual teams of specialists, including PR, Events, Design and Web, to ensure timely and budget-conscious project delivery.
  • Contributing innovative ideas and commercial insights to drive client demand and differentiate the firm’s brand in the market.

The Candidate:

  • Previous experience working within a legal / professional services firm (10+ years).
  • Strong stakeholder management skills are essential.
  • Experience in working closely with business development professionals.
  • Experience in managing other marketers – including managing development, leading virtual teams, briefings, managing suppliers and budgets.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

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