PPC / Digital Manager – Liverpool

Location: North
Salary: DOE
Salary band: Dependant upon experience
Contract type: Permanent
Date posted: 12/11/2026

Blue Legal is working with an established and growing Liverpool-based law firm that is recruiting a PPC / Digital Manager to join its in-house marketing team. The firm has a strong presence across personal injury, actions against the police, clinical negligence, housing disrepair and criminal defence. Digital marketing is central to how it reaches and wins new clients, and this role manages its marketing activity across a range of channels.

This is a varied, hands-on role across paid search, SEO, email, paid social, website maintenance and landing page development. You’ll run day-to-day campaign activity, keep the firm’s websites performing and drive the delivery of qualified enquiries for its practice areas.

You’ll report to and work closely with the Head of Marketing, taking ownership of the firm’s digital channels and projects. It’s an excellent opportunity for someone looking to build a long-term career in digital marketing within a thriving legal environment, and the firm offers flexible working.

Please note: candidates that do not have law firm experience will not be shortlisted for this role.

The Responsibilities:

  • Manage Google Ads campaigns day to day, including monitoring performance, adjusting bids and budgets, and reviewing search terms.
  • Own PPC reporting, ad copy testing and keyword research.
  • Manage on-page SEO activity, including content updates, metadata, internal linking and keyword research.
  • Oversee technical SEO monitoring and track organic performance.
  • Build, schedule and report on email marketing campaigns, including list management and segmentation.
  • Set up, monitor and report on paid social campaigns.
  • Maintain and update the firm’s main website and network of lead-generation microsites (WordPress), including content, plugins and forms.
  • Build, test and optimise landing pages with a focus on conversion rate.
  • Manage conversion tracking (GA4, Google Tag Manager, call tracking, WhatConverts) and ensure enquiries are being recorded accurately.
  • Produce regular performance reports across all channels and highlight trends and opportunities.
  • Monitor competitor activity and market trends.
  • Ensure all marketing activity complies with SRA advertising and regulatory requirements.

The Candidate:

  • At least two years’ experience in a digital marketing role, agency or in-house.
  • Working knowledge of Google Ads (Search).
  • Working knowledge of SEO fundamentals.
  • Experience using email marketing platforms.
  • Experience maintaining websites in WordPress or a similar CMS.
  • Excellent written communication and attention to detail.
  • Well organised, able to manage multiple tasks and meet deadlines.

Desirable:

  • Experience in UK legal services marketing.
  • Knowledge of SRA advertising compliance.
  • Experience with paid social advertising (Meta Ads).
  • Basic HTML and CSS skills.
  • Google Ads or Google Analytics certification.

The Benefits:

  • Flexible working, including flexi-time and agile working options.
  • 22 days’ annual leave plus bank holidays, a paid office closure between Christmas and New Year, and a day off for your birthday.
  • Performance-related bonus (role dependent) and auto-enrolment into the workplace pension scheme.
  • Paid study leave and annual appraisals focused on development and career progression.
  • Social events, including a Christmas party, summer race days and charity team-building such as a Snowdon expedition; dress-down Fridays and a Review Champion Scheme rewarding positive client feedback.

How to apply

Please email your CV and covering letter in the strictest confidence to summer.o’sullivan@bluelegal.com

Once you have sent your CV, feel free to telephone me on 0207 118 3003.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high-profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

About Blue Legal

Blue Legal is London’s go-to recruiter for legal BD, marketing and communications. It provides recruitment and executive search to law firms, sets and professional practices. It powers firms across the UK and EMEA from London, the US from New York and Los Angeles, and Africa from Gqeberha (Port Elizabeth). Its black book and knowledge map, built over 20 years, find the leaders who grow firms: CMOs, BD Directors, Heads of BD, and heads of strategy, AI, growth and innovation. It recruits at every level across business development, marketing, bids, pitches, communications, PR, events, AI, technology and CRM, in law firms, chambers, legal services, accountancy, insurance and professional services. It is a founding partner of Stars in Marketing.

Apply Now