Marketing & Business Development Manager – London

Location: London
Salary: Market Rate
Salary band: Market Rate
Contract type: Permanent
Date posted: 26/03/2024

A top-ranked international accountancy firm are looking for a Marketing & BD Manager to join their Real Estate group. You will play a pivotal role in shaping and implementing strategic business development and marketing initiatives to drive growth plans and achieve overall firm strategy.

The Responsibilities:

  • Design, develop and deliver strategic marketing & BD plan and projects, working closely with the group lead.
  • Advise on marketing & BD strategy and plans to support agreed budgets and ROI.
  • Monitor marketing spend to ensure it is in line with the sector budget and used towards the strategic growth plan.
  • Ensure marketing activity and strategic plans are centred on key clients and targets.
  • Work with the in-house digital copywriter to deliver content that is on message and to pre-agreed deadlines.
  • Drive campaign engagement and liaise with regional BDMs in executing sector-focused strategies.
  • Contribute to the sales pipeline by identifying and pursuing high-value targets.
  • Proactively identify market trends and opportunities for new business leads.
  • Identify PR opportunities and collaborate with the Sector PR Manager to develop press release content.

The Candidate:

  • Experience of working within a professional services environment.
  • Experience in the real estate/construction sector.
  • A strong Marketing and BD skill set, commercial in approach and able to bring the marketing / BD plan to life.
  • Educated to a professional qualification/degree level with a demonstrable commitment to ongoing learning.
  • Able to influence and challenge client-facing teams (incl. partners) in a constructive and collaborative manner.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

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