Marketing & Business Development Manager

Location: London
Salary: £65,000
Contract type: Permanent
Date posted: 13/01/2021

A leading global law firm is looking for a Marketing and Business Development Manager to join their office in the City. This person will take a lead on business development and marketing activities for the Insurance/ Reinsurance Industry group in order to promote the profile of that area of the business, develop key account relationships and drive revenue growth.

The Responsibilities:

  • Develop and implement international business development and marketing campaigns, including budget recommendations and the subsequent management of approved budget.
  • Work collaboratively with the central marketing team, ensure the practice is effectively integrated in international cross-practice business development, communications and development client activities.
  • Understand and research the industry group in order to proactively create business development opportunities, including researching client and target activity as well as trends in specific market segments, and harnessing cross-sell opportunities whenever appropriate.
  • Draft high impact value-add pitch, RPF/ITT and capability documents which respond to specific client/target requests and position the firm as the go-to lawyers.
  • Actively manage the practice’s participation in the firm’s client development programme, including the continued development and implementation of those client accounts relevant to the practice.
  • Working with the central marketing team, manage the requirements for all marketing materials and activities in support of the business development programme.

The Candidate:

  • Degree level or equivalent industry experience
  • In-depth understanding of the Insurance/ Reinsurance sector
  • Proven ability of working across all levels of business, preferably within a multi-jurisdictional environment.
  • Demonstrable experience of initiating and implementing successful business development and marketing communications activities, including managing and leading integrated sector-focused and client development plans; developing and implementing business plans; managing pitch process;
  • Strong IT skills including PowerPoint, Excel, Word, InterAction (or similar CRM database).

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

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