Digital Marketing Executive – Cardiff

Location: Wales
Salary: Up to £32,000
Contract type: Permanent
Date posted: 08/11/2022

An award-winning regional law firm is seeking Digital Marketing Executive to join their Cardiff office. This position will support with the delivery of the firm’s digital media strategy for the individual client division, with the opportunity to drive forward marketing initiatives across the full marketing mix. The role will form part of the Business Development & Marketing team, and report directly to the Senior Marketing Manager.

The Responsibilities:

  • Develop and implement digital marketing plans in line with sector strategy.
  • Delivery of paid social, search, and SEO campaigns.
  • Provide support with digital aspects of integrated campaigns.
  • Improve online presence through web, social media and other online activity.
  • Development of digital campaigns to promote growth and increased ROI across all platforms.
  • Optimise conversion rates on the company website using A/B tests.
  • Use of analytics tools to determine impact and ROI of digital marketing campaigns and initiatives.
  • Ensure external communications are consistent compliant with the firm and its brand.
  • Collaborate with the Senior Marketing Manager to develop the yearly budget for each for the marketing team.

 The Candidate:

  • Proven experience in paid digital and SEO campaign creation, management and reporting.
  • Experience in measuring results and analysing ROI.
  • Experience in budget management.
  • Marketing/Communications related qualification would be ideal.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

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