CRM Executive – London
Salary: £30,000 - £35,000
Contract type: Permanent Date posted: 06/06/2023
A leading global law firm is seeking a CRM Executive to join their London office. The role involves managing CRM systems, developing e-marketing campaigns, and assisting with digital marketing initiatives. You will also contribute to tracking and reporting activities aimed at enhancing overall marketing, business development, and client relations within the firm.
- Working with the CRM Manager to resolve tickets, ensuring effective data management including archiving and cataloguing.
- Work closely with the team to develop targeted lists for key clients, tracking lead generation post-event.
- Develop regular reports from InterAction, providing insights on data quality initiatives, marketing campaigns, and mailings.
- Collaborate with the CRM Manager to create best practice guides and provide training for CRM database and email marketing communications.
- Regularly update and improve content on the firm’s website and driving continuous enhancement through large-scale digital marketing projects, and campaigns.
- Provide recommendations for social media management based on data insight, collaborating with digital marketing agency to optimise digital marketing activities.
- Support the Senior Events Executive to organise webinars, and provide pre-event training and technical support, and manage internal events.
- Minimum of 2 years previous experience working in a CRM role within a legal / professional services firm.
- Strong knowledge of CRM software/applications and e-Marketing software, ideally InterAction and Vuture, including data stewarding functionality and data mapping.
- Strong working knowledge of desktop applications (MS Office applications) and digital marketing tools (Google Analytics, Data Studio, CMS, Vuture).
- Process driven and enjoys working with data and reporting with strong attention to detail and problem-solving skills.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
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