Business Development & CRM Manager

Location: London
Salary: DUE
Salary band: Dependant upon experience
Contract type: Permanent
Date posted: 21/04/26

Business Development & CRM Manager

Blue Legal is partnering with a leading London law firm to recruit a Business Development Manager. This senior role will sit within a collaborative Marketing & Business Development team, working closely with Partners to drive the firm’s long-term growth strategy and embed a modern, data-driven approach to client development and relationship management.

The Responsibilities:

• Lead the development and execution of firm-wide business development strategies aligned with growth ambitions.
• Champion CRM adoption, designing processes and training programmes that encourage measurable behaviour change.
• Build a culture of proactive contact management, ensuring partners and fee earners use insights and touchpoints to deepen client relationships and generate new instructions.
• Conduct strategic market and competitor intelligence to identify opportunities, emerging sectors, and referral networks.
• Advise senior leadership on business development priorities and long-term growth planning.
• Collaborate with Marketing, Finance, and legal teams to embed consistent practice-wide BD discipline.
• Monitor and report on the effectiveness of business development initiatives, adjusting strategy where necessary.

The Candidate:

• Proven experience designing and implementing contact strategy programmes within professional services.
• Expertise in managing and optimising CRM systems, with a focus on adoption, reporting, and strategic insights.
• Strong stakeholder management and influencing skills, particularly with senior partners and leadership teams.

Please e-mail your CV and covering letter in the strictest confidence to james.buenaventura@bluelegal.com

Once you have sent your CV, feel free to telephone me on 0207 118 3003.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

For more positions like these, check out our website at www.bluelegal.com or follow us on Twitter for the widest range of roles across the entire professional services sector @bluelegalrec