CRM & Client Data Manager

Location: London
Salary: DUE
Salary band: Dependant upon experience
Contract type: Permanent
Date posted: 16/09/26

CRM & Client Data Manager

Blue Legal is partnering with a leading UK law firm to recruit a CRM & Client Data Manager to join its Business Development and Marketing team. The successful candidate will take ownership of the firm’s CRM strategy and systems, driving improvements in data quality, user adoption and client insights. This is an excellent opportunity for an experienced CRM professional to play a key role in delivering a firm-wide approach to CRM and supporting wider business growth.

The Responsibilities:

• Lead the implementation and ongoing development of the firm’s CRM strategy, advising on best practice and driving the successful adoption of new systems and processes.
• Manage and maintain CRM and client data, establishing policies and procedures around data quality, data entry, preference management, deletion and ongoing maintenance.
• Act as the firm’s CRM subject matter expert and primary point of contact, providing guidance and support to the Business Development and Marketing team, fee earners and wider stakeholders.
• Develop and deliver CRM training for new joiners, fee earners and business services teams, championing the system and driving behavioural change across the firm.
• Produce reporting and analytics to support key client programmes, marketing campaigns, events, mailings and client targeting initiatives, translating data into actionable business insights.
• Manage relationships with external CRM and technology suppliers, while working closely with IT, Finance and other business services teams on system integrations and development opportunities.
• Ensure CRM processes remain compliant with GDPR and relevant regulations, while monitoring developments in CRM and email marketing technology and recommending opportunities for further investment and improvement.

The Candidate:

• A minimum of four years’ experience within CRM-focused roles, including experience within a law firm environment, with extensive knowledge of InterAction+ Hybrid.
• Strong data analytics, project management and organisational skills, with experience improving CRM systems, processes and data quality; knowledge of IQ, Vuture and Cirrom would be advantageous.
• Confident and commercially aware, with excellent stakeholder management skills and the ability to work autonomously, influence senior stakeholders and drive the adoption of new systems and ways of working.

Please e-mail your CV and covering letter in the strictest confidence to gavin.coleman@bluelegal.com

Once you have sent your CV, feel free to telephone me on 0207 118 3003.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

For more positions like these, check out our website at www.bluelegal.com or follow us on Twitter for the widest range of roles across the entire professional services sector @bluelegalrec