Marketing & Business Development Manager
Contract type: Permanent Date posted: 20190107
A top accountancy firm based in the city is looking for an experienced Marketing & BD Manager who will lead the national marketing activity of one of the firms leading sector teams, responsible for developing, delivering & monitoring strategic activity.
- Develop and deliver the national marketing plans, ensuring the teams are effectively challenged, objectives are clear and that plans are robust with clear success measures
- Compile and own the marketing budget for the sector team.
- Develop and deliver marketing campaigns and communications
- Ensure firmwide campaign messaging is fed into the sector team and utilised in client and intermediary conversations as appropriate, making recommendations on use and providing national guidance as required
- Own and maintain the sector content on the website, optimising page performance, engagement and seeking continuous improvement
- Lead on social media activity, developing and owning content and educating users
- Monitor and report ROI from all marketing activity to share successes and shape future plans
- Work with marketing and BD colleagues to identify and maximise cross referral opportunities with other service lines and share best practice across the firm
- Build internal and external networks and third party relationships as appropriate
- Lead the sector marketing team, providing clear direction, guidance and support
- A marketing degree & CIM qualification
- An experienced marketing & BD manager particularly in lead generation marketing & campaign management
- 5 year’s professional services experience
- A professional credible and confident communicator, with strong influencing skills and the ability to work effectively with the sector heads around the UK.
- Line management experience preferred
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.Apply Now Email to a friend