Marketing & Business Development Manager

Location: London
Salary: £50,000
Contract type: Permanent
Date posted: 20190107

A top accountancy firm based in the city is looking for an experienced Marketing & BD Manager who will lead the national marketing activity of one of the firms leading sector teams, responsible for developing, delivering & monitoring strategic activity.

The Responsibilities:

  • Develop and deliver the national marketing plans, ensuring the teams are effectively challenged, objectives are clear and that plans are robust with clear success measures
  • Compile and own the marketing budget for the sector team.
  • Develop and deliver marketing campaigns and communications
  • Ensure firmwide campaign messaging is fed into the sector team and utilised in client and intermediary conversations as appropriate, making recommendations on use and providing national guidance as required
  • Own and maintain the sector content on the website, optimising page performance, engagement and seeking continuous improvement
  • Lead on social media activity, developing and owning content and educating users
  • Monitor and report ROI from all marketing activity to share successes and shape future plans
  • Work with marketing and BD colleagues to identify and maximise cross referral opportunities with other service lines and share best practice across the firm
  • Build internal and external networks and third party relationships as appropriate
  • Lead the sector marketing team, providing clear direction, guidance and support

The Candidate:

  • A marketing degree & CIM qualification
  • An experienced marketing & BD manager particularly in lead generation marketing & campaign management
  • 5 year’s professional services experience
  • A professional credible and confident communicator, with strong influencing skills and the ability to work effectively with the sector heads around the UK.
  • Line management experience preferred

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

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