Senior Marketing Executive
Salary: £40,000 - £45,000
Contract type: Permanent Date posted: 20180904
A leading Private Wealth and Property law firm are looking for an experienced Senior Marketing executive to join the team based in Central London. You will be part of a team of 5 and will report directly into Business Development Director.
- To input into and oversee an integrated content and campaign approach to deliver strong cross-departmental messages to key client sectors, recommending how different channels can work together (web, print, social, PR, thought leadership).
- Responsibility for the ongoing performance of all digital channels, including the website, SEO, social media and email including taking responsibility for management of key agencies.
- Writing, maintaining and developing corporate marketing collateral to provide with a strong message.
- Create engaging and compelling content for the website ensuring brand and message consistency and implementation of an SEO plan and the monitoring of its success.
- To manage the firm’s social media presence including encouraging use by Fee Earners of LinkedIn, Twitter etc.
- Overall management of an effective events programme and organisation of key events.
- Developing an Awards/ Directories strategy for the firm and writing awards submissions and directory submissions for key teams.
- Responsibility for internal newsletter and communications events.
- Development of metrics that measure the effectiveness of all activities e.g. Google Analytics.
- Produce high quality pitch and credential statements.
- Will have at least 5 years’ Marketing experience.
- Will have experience working within the Legal or Professional Services Sector.
- Will be degree educated.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
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