Digital Marketing Manager

Location: South West
Salary: £50,000
Contract type: Permanent
Date posted: 09 February 2018

One of the largest regional law firms is looking for an experienced Digital Marketing Manager to join their team. This role reports into the head of Communications.

The Responsibilities:

  • To project manage the development/rebuild of the firm website
  • To develop and deliver the firm’s digital strategy, both externally and internally
  • To manage the firms website, agency and digital advertising campaigns
  • To act as a best practice advisor on all things digital – including implementing new systems and preparations for GDPR
  • Run integrated marketing campaigns including on and offline materials to promote our expertise, generate new leads and drive conversions
  • Develop marketing and communication plans for sectors or practice areas as required and support the team in developing and implementing all aspects of the firm’s internal and external marketing activities
  • Build internal networks, working directly with partners and the client development team to become the “go to” person on marketing and in particular the use of digital channels, including delivering training
  • Working alongside others within the team to develop regular, optimised content (e.g. news, blogs, infographics, video, email, press releases, social media posts)
  • Use web analytics to report on and improve content and usage, as well as track and report visitor trends to the online platforms
  • Managing and advising on appropriate pay per click (PPC) campaigns
  • Providing accurate reports and analysis to demonstrate effective return on investment
  • Identify trends and insights and benchmark new technology with competitors and industry leaders

The Candidate:

  • Degree educated or equivalent
  • Previous professional services of B2B experience
  • A minimum of 4 years’ experience in Digital Marketing

 

 

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

 

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