Associate Marketing Manager

Location: London
Salary: Market Rate
Salary band: Dependant upon experience
Contract type: Permanent
Date posted: 11 June 2018

A top accountancy firm based in London is looking for an Associate Marketing Manager to the join their growing Marketing department. This role reports into the Head of Marketing.

The Responsibilities:

  • Plan, implement, measure and assess strategic business development and marketing plans within budget for some of the firm’s top profit centres.
  • Proactively manage the activity of individual profit centres’ projects, including BD campaigns.
  • Develop and implement co-ordinated business development and marketing campaigns including direct and digital marketing, telemarketing, events, PR, advertising and social media.
  • Research market sectors and work with profit centres to identify suitable target audiences, and build prospect lists.
  • Help to develop profit centres’ (and their partners and senior staff) profile/brand in market sectors.
  • Work collaboratively with other members of the team to identify and develop cross-selling opportunities.
  • Generate ideas for topics of communication through knowledge of the services and sectors.
  • Use analytics to assess campaign success and inform future marketing activity.
  • Write material for the website, communications and other collateral.
  • Ensure external communication is timely, relevant and complies with house style.
  • Coach partners and senior staff on business development including persuasion, negotiation and presenting.
  • Work with fee earners to help them build and progress their own personal pipeline.
  • Assist with client retention strategies.
  • Assist, when required, on proposals and tenders.
  • Assist with the planning and implementation of firm-wide business development projects.

The Candidate:

  • Degree educated or CIM qualified
  • Previous accountancy or professional services experience.
  • Strong IT skills, particularly Microsoft Office, CRM databases, email marketing tools and website content management systems.

 

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

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