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Strategic Marketing Manager




Market Rates - dependent on experience

Contract Type


Posted Date

2017-10-02 00:00

A leading legal firm based in the heart of London is seeking a Strategic Marketing Manager to join their team. You will be responsible for raising the understanding of key firm strategic initiatives to the firms existing clients, new targets and wider market to deliver a return on investment.


The Responsibilities:

  • Work with relevant partners, marketing and BD colleagues and others to plan and co-develop commercial campaigns to take strategic initiatives to market
  • Develop robust plans aligned to the firm’s strategy, with a clear value proposition, target market, the best route to market, clear roles and responsibilities and measurable objectives/return on investment
  • Champion the strategic initiative with partners and the Clients team so that they agree to take it to clients. Ensure any contact is captured, leads are followed up and any feedback acted on – modifying plans if needed
  • Manage the activation of marketing to the wider market, including through alliance firms’ clients and channels. Ensure follow up of any leads/further opportunities and that these are captured
  • Manage the monitoring and capturing of results and report on return on investment to the Client Committee and others


The Candidate:

  • Relevant business development and account management experience
  • Understanding of a law and/or professional services firm
  • Degree Educated
  • Commercially aware and client service focussed
  • Highly motivated, a self-starter, excellent communications skills and a team player.



Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.




Blue Enterprises offers the services of an employment agency for permanent work and an employment business for temporary work.


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