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Senior Marketing Executive

Location

South East

Salary

Market Rate

Contract Type

Permanent

Posted Date

2017-02-28 00:00

This award winning, regional law firm is recruiting a Senior Marketing Executive to join their team to help drive forward the firm’s marketing objectives. Reporting into the Marketing & Business Development Director, you will provide practical marketing assistance to all offices, ensuring all marketing activities and external communications are of the highest quality and reflects the firm’s brand and core values.

 

The Responsibilities:

  • Develop and communicate the firm’s brand and key messages both internally and externally
  • Be a brand ambassador and act as a guardian of the firm’s brand and core values
  • Create content that adds value, supports core values, drives traffic to the firm’s website and ultimately, helps generate new business by pushing it to target audiences through all appropriate channels
  • Lead all profile raising campaigns and develop supporting activities, collateral and strategies
  • Identify PR opportunities in relevant target online and offline publications
  • Manage all legal directory and award submissions
  • Support and help drive internal communications
  • Help plan, develop and execute all aspects of the firm’s social media strategy and leading social media best practice
  • Ensure content on the firm’s website is kept fresh, up to date, and on brand and ensuring the firm maximises SEO value
  • Identify new trends in digital marketing and lead projects to improve user experience
  • Track success of all campaigns and analyse ROI
  • Manage budgets

 

The Candidate:

  • Degree educated
  • 3-5 years’ marketing experience gained in a law firm or other professional services firm
  • Full marketing & communications mix
  • Experience of Brand management and experience/understanding of Public Relations
  • Working knowledge of InDesign is advantageous

 

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

 

Blue Enterprises offers the services of an employment agency for permanent work and an employment business for temporary work.

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