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Marketing Technology Manager – Part Time.

Location

London

Salary

Market Rate

Contract Type

Permanent

Posted Date

2017-06-21 00:00

An award winning leading international Law Firm is currently seeking a Marketing Technology Manager to join their London marketing team on a part time basis of three days. The marketing technology team implements and manages the firm’s integrated marketing information systems and digital marketing communications channels. This role is particularly responsible for the technologies that support the marketing and business development function. It will hold a consultative and influencing position in the firm to secure buy in on marketing processes, including contact management, email marketing, pitching and opportunity management, CV management, events, client segmentation and marketing analytics.

 

The Responsibilities:

 

  • Driving the adoption of the firms existing marketing technologies within the organisation through:
    • Acting as a consultant day-to-day to global BD/marketing, lawyer and PA colleagues, understanding local influences and helping to bring about change and buy-in to the use of our available technologies
    • Introducing advanced user reporting and analytics across our technologies
    • Developing longer-term best practice/policies for client relationship data management and reporting, email marketing and experience/standard pitch text/CV
  • Developing training content and materials and supporting our global IT training team in delivering training
  • Developing best practice in the use of a new email marketing platform, including providing:
    • Data-driven recommendations for business development/sales opportunities arising out of marketing campaigns
  • Guidance on the use of marketing automation options to drive efficiencies and optimise campaign effectiveness
  • From 2018, acting as a core member of a project team with responsibility for replacing the firm’s current combined CRM and pitch support technology with the aim of achieving a 360° view of our client interactions and increased marketing effectiveness through integrations with other relevant technologies.
  • Leading the consultation on and designing working practices for specific ad-hoc technology projects. Recent examples have included:
    • The capture of key data during the firm’s matter/client inception process
    • Opportunities to improve our directories submission process through the use of technology

 

The Candidate:

  • An enthusiastic, experienced marketing technology expert with an excellent knowledge of applying those technologies in a B2B environment.
  • Understanding of the advanced use/development of CRM, pitch-support/lead generation, email marketing and marketing automation technologies in B2B industries.
  • Effective people manager and an ability to help and develop team members.
  • Good Communication skills both written and verbal.
  • Strong interpersonal and influencing skills.

 

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

 

Blue Enterprises offers the services of an employment agency for permanent work and an employment business for temporary work.

 

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