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Digital Marketing Executive

Location

London

Salary

£33,000

Contract Type

Permanent

Posted Date

2017-07-06 00:00

A top 20 Accountancy firm based in London is looking for an experienced Digital Marketing Executive to join their team.  This role reports into the Digital Marketing Manager.

 

The Responsibilities:

 

  • To be the first point of contact for day to day website queries.
  • Maintenance and optimisation of the corporate website and microsites. Includes adding and updating content and identifying and implementing site enhancements.
  • Project manage new website development projects such as new sector templates.
  • Create new and engaging landing pages and sections on the website, continually working to optimise existing content, increasing visits, presence, and maximising ROI.
  • Support the digital manager in managing the relationship with their technology agency. Primarily to implement and project manage any major projects but also to feed-back any issues or suggested enhancements.
  • Act as their go to expert for the firm’s CMS.
  • Update the blog with regular content and manage the blog’s content calendar.
  • Supervise the training, development and day-to-day workload of the digital communications co-ordinator supporting website and campaign management.
  • Support the BD teams in crafting engaging web, email and social copy, offering editorial and SEO recommendations.
  • Design, create and manage PPC AdWords campaigns and display advertising on Google.
  • Ensure consistent branding across the website, acting as a brand ambassador for the firm.
  • Produce analytics reports for marketing and BD colleagues around multi-channel campaigns, suggesting suggest improvements to drive user engagement and lead generation.
  • Support the social media executive in designing, creating and managing promotions and paid-for social ad campaigns across Twitter and LinkedIn.
  • To build and set up email marketing campaigns where necessary, advising on best practice and strategy.
  • Support the email communications executive in branding and content approval of email marketing campaigns generated by colleagues across the business.

 

The Candidate:

  • Degree educated or equivalent
  • Previous legal or professional services experience desired
  • Experienced user of Google Analytics
  • Experience using a CMS is essential
  • Able to understand and edit basic HTML

 

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

Blue Enterprises offers the services of an employment agency for permanent work and an employment business for temporary work.

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