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Digital Marketing Executive

Location

South East

Salary

£37,000

Contract Type

Contract/Temporary

Posted Date

2017-05-30 00:00

An exciting opportunity has arisen at a leading professionals services firm in the South East for a digital marketing executive maternity cover (9 – 12 months), to manage the development and execution of the firm’s digital marketing activity. The key area of development will be social media, including Twitter and LinkedIn but the role will also encompass the firm’s website and managing the flow of relevant digital information.

 

The Responsibilities:

 

  • To develop, implement, maintain and manage the firm’s digital/social media communications plan and strategy across all channels, to increase followers and client engagement:
  • To prioritise content and decide on suitability for different stakeholder groups (to include making strategic decisions on how to best place digital content);
  • To manage the flow of content from across the firm to the appropriate digital and social media outlets through the firm’s Content Management System and by producing HTML emails;
  • To produce and edit eye-catching digital content, ensuring all communication is on brand;
  • To maintain a high level of engagement and real time response to social interactions;
  • To liaise and project manage third party agencies; and
  • To keep up-to-date with industry trends.
  • To be responsible for the day-to-day management of the firm’s website and internal intranet:
  • To review and promote best practice for content;
  • To manage any updates/compliance issues required;
  • To proactively identify new areas for development and those based on internal stakeholder requirements and feedback;
  • To handle any website enquiries that the firm receives;
  • To monitor analytics to help build on the strategy; and
  • To manage the SEO strategy and improve new opportunities.

 

The Candidate:

  • At least 2 years’ experience of managing digital marketing/social media campaigns and corporate websites/intranets.
  • Experienced gained within a corporate environment
  • IT proficient including HTML, CMS, SEO and Social Media

 

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.

 

Blue Enterprises offers the services of an employment agency for permanent work and an employment business for temporary work.

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