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Digital Communications Manager





Contract Type


Posted Date

2017-04-26 00:00

A top 20 Accountancy firm based in London is looking for an experienced Digital Communications Manager to join their team.  This role reports into the Head of Marketing.


The Responsibilities:


  • Working with the brand and communications director to develop and drive a digital-first strategy across the firm.
  • Keeping up to date with the latest trends and best practices in online marketing to ensure the RSM approach is constantly refreshed and optimised.
  • Managing a team of five digital execs and co-ordinators ensuring the team continues to grow and develop.
  • Develop strong trusted working relationships with teams across the firm, particularly BD, IT and recruitment.
  • Ownership of all digital channels including website, email marketing and social media.
  • Relationship and delivery management of digital agencies including web, email marketing and SEO
  • As the digital expert and advisor, proactively share best practice examples and digital developments with relevant teams to support the creation and delivery of strong multi-channel digital campaigns.
  • Overall responsibility firms email marketing and automation programme through Marketo including, integration with CRM (Microsoft Dynamics), lead scoring model, a/b testing, nurture campaigns and template development.
  • Managing the email marketing preference centre and GDPR opt-in campaign to meet the new regulatory requirements.
  • Work with the SEO agency and internal teams to ensure web pages are optimised for SEO; advising BD teams on best practice and overseeing AdWords PPC campaigns.
  • Overall responsibility for maintaining RSM’s social media presence. Working alongside the social media exec to devise, implement and adjust the firm’s social media policy and strategy across key channels such as LinkedIn, Twitter and YouTube.


The Candidate:

  • Degree educated or equivalent
  • Previous legal of professional services experience
  • A minimum of 7 years’ experience in digital is needed.


Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered.  We regret that our clients will not accept applications outside of these areas.


Blue Enterprises offers the services of an employment agency for permanent work and an employment business for temporary work.


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